whoohoo
AGENCY
MetaDesign 2018
ROLE
Design Director
AWARDS
︎︎︎ Red Dot Award,
︎︎︎ German Brand Award
client: as a personnel service provider, whoohoo places professionals in the engineering industry. whoohoo stands for change in the market and a new, human form of working.
task: development of a new brand, including repositioning and experience.
we developed the new brand in sprint phases of analysis, strategy, design and implementation according to the human centered branding framework.
task: development of a new brand, including repositioning and experience.
we developed the new brand in sprint phases of analysis, strategy, design and implementation according to the human centered branding framework.
perfection is when what belongs together comes together.
this applies to strategic positioning and the right design as well as to the right job and the best specialist. we positioned the personnel service provider whoohoo in such a way that its external image is fundamentally different from that of other personnel service providers. digital, courageous, and always different.
this applies to strategic positioning and the right design as well as to the right job and the best specialist. we positioned the personnel service provider whoohoo in such a way that its external image is fundamentally different from that of other personnel service providers. digital, courageous, and always different.
the whoohoo design concept is a direct translation of the ︎︎︎ brand story. The variety of the colours embodies traits such as creativity and imagination. and it stands for the courage to go down unconventional paths. compare them with their direct competitors and you will quickly see: they’re different and they leave prevailing industry dogmas in the dust.
︎︎︎on the website, the building block elements navigate through the page. geometry, fun discovery, and with an active, confident tone of voice dominate the user experience.
︎︎︎the brand can be personal/approachable with cutouts, puristic/direct with geometric forms, or playful/creative with illustrative graphics.
︎︎︎the colorful, geometric pattern always surprises in places that might otherwise come across as rather sober.
︎︎︎small animations support the overall brand experience.
︎︎︎as an employer, whoohoo also sees itself as an empathetic companion, providing the best start on day one with a starter kit.
︎︎︎for a coherent brand experience, we have developed a brand portal where all employees and service providers can experience the brand for themselves and are given all the tools they need for further expansion.