suse
SECTOR
IT-Solutions
AGENCY
Deloitte Digital, 2021
ROLE
Creative Director
SCOPE
BX Narrative, Design System (including all Brand Essentials), Styleguide
AWARDS
︎︎︎ German Brand Award
client: the german-based, multinational, open-source software company develops and sells linux products to business customers. founded in 1992, it was the first company to market linux for the enterprise. in 2020 suse and rancher – the biggest player for kubernetes solutions on the market – joined forces,
with one shared vision: being known as the leading open source innovator in the world.
insight: rebranding an icon – entrusted with the challenge of fusing two strong brands, the brand refresh needed to capture the heart and soul of both companies while aligning both to one strong, shared identity. the rebrand also functioned as a way to position suse as a leader in the industry and create global awareness. in essence, it is the power of many coming together to form and shape their industry and optimistic view on the future of tech.
with one shared vision: being known as the leading open source innovator in the world.
insight: rebranding an icon – entrusted with the challenge of fusing two strong brands, the brand refresh needed to capture the heart and soul of both companies while aligning both to one strong, shared identity. the rebrand also functioned as a way to position suse as a leader in the industry and create global awareness. in essence, it is the power of many coming together to form and shape their industry and optimistic view on the future of tech.
we built a team of brand and communication experts, neuroscientists and designers to develop a unique and relevant brand refresh. With the help of the deloitte needsphere model – a universal and comprehensive map of implicit human needs – we defined a common vocabulary to orchestrate holistic brand experiences.
innovate everywhere: a brand system that grows as suse grows
we started to build a completely new design system, based on ”innovate everywhere” for a fresh and contemporary look.
suse is in a constant flux of innovation and this we call infinity. it is our key visual concept and may be applied to all brand touchpoints,
such as photography, motion and ui elements, to name a few.
