https://alisahellwege.cargo.site Alisa Hellwege – UX und Brand Design Mon, 15 Mar 2021 14:57:55 +0000 https://alisahellwege.cargo.site en https://alisahellwege.cargo.site/Header Wed, 03 Mar 2021 14:16:17 +0000 Alisa Hellwege – UX und Brand Design https://alisahellwege.cargo.site/Header hi, i am alisa, experience designer and strategist, working in the fields from ux to bx. ︎ my kink is creating interactions, that go beyond.︎ ︎&nbsp;︎&nbsp;︎ alisa hellwege&nbsp;&nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; my roots are in visual brand design. i'm proud of them and they made branding my super power. however, after a few years in the field, i asked myself what are really the magic bonding moments between customer and brand. i believe, those are the events when the customer can interact with the brand, when the user has a conscious or subconscious experience that is tailored exactly to hers or his needs. these are the experiences i want to create and why i want to unite brand with user experience. https://alisahellwege.cargo.site/My-Projects-Header Wed, 03 Mar 2021 14:16:18 +0000 Alisa Hellwege – UX und Brand Design https://alisahellwege.cargo.site/My-Projects-Header my projects&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; https://alisahellwege.cargo.site/suse Wed, 10 Mar 2021 14:28:34 +0000 Alisa Hellwege – UX und Brand Design https://alisahellwege.cargo.site/suse suse SECTORIT-Solutions AGENCY Deloitte Digital, 2021 ROLE Creative DirectorSCOPEBX Narrative, Design System (including all Brand Essentials), StyleguideAWARDS︎︎︎ German Brand Award client: the german-based, multinational, open-source software company develops and sells linux products to business customers. founded in 1992, it was the first company to market linux for the enterprise. in 2020 suse and rancher – the biggest player for kubernetes solutions on the market – joined forces, with one shared vision: being known as the leading open source innovator in the world. insight: rebranding an icon – entrusted with the challenge of fusing two strong brands, the brand refresh needed to capture the heart and soul of both companies while aligning both to one strong, shared identity. the rebrand also functioned as a way to position suse as a leader in the industry and create global awareness. in essence, it is the power of many coming together to form and shape their industry and optimistic view on the future of tech. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/dc2f361ad7fcd8ccc453870b6e41fe2835f890f9765df1e1254b02210d340abe/Magazine.jpg" data-mid="101517287" border="0" src="https://freight.cargo.site/w/1000/i/dc2f361ad7fcd8ccc453870b6e41fe2835f890f9765df1e1254b02210d340abe/Magazine.jpg" /> we built a team of brand and communication experts, neuroscientists and designers to develop a unique and relevant brand refresh. With the help of the deloitte needsphere model – a universal and comprehensive map of implicit human needs – we defined a common vocabulary to orchestrate holistic brand experiences. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1e44251de1bda4806efc31fcfb3a3396385745f57fb8455b67d98ee638bc97ea/Magazine_Half-Page_Ad.jpg" data-mid="101517286" border="0" src="https://freight.cargo.site/w/1000/i/1e44251de1bda4806efc31fcfb3a3396385745f57fb8455b67d98ee638bc97ea/Magazine_Half-Page_Ad.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c6f69af46b1672b5e486524b07f42bbc880d3fa2e3cba79c1619f9a78843b8ae/T-Shirt.jpg" data-mid="101517295" border="0" src="https://freight.cargo.site/w/1000/i/c6f69af46b1672b5e486524b07f42bbc880d3fa2e3cba79c1619f9a78843b8ae/T-Shirt.jpg" /> <img width="8475" height="4767" width_o="8475" height_o="4767" data-src="https://freight.cargo.site/t/original/i/b5a832a019840638eba9a0bd8a768ba2ad01b24ea7c235899df8caac08b4eb4c/ke-atlas-MiqyxmFYvrc-unsplash.jpg" data-mid="101520271" border="0" src="https://freight.cargo.site/w/1000/i/b5a832a019840638eba9a0bd8a768ba2ad01b24ea7c235899df8caac08b4eb4c/ke-atlas-MiqyxmFYvrc-unsplash.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/cfc4a2f2b91457c0e85510461c9f3760a741a4d89369533da10a9f4efa4a5474/Pencil.jpg" data-mid="101517291" border="0" src="https://freight.cargo.site/w/1000/i/cfc4a2f2b91457c0e85510461c9f3760a741a4d89369533da10a9f4efa4a5474/Pencil.jpg" /> innovate everywhere:&nbsp; a brand system that grows as suse grows we started to build a completely new design system, based on ”innovate everywhere” for a fresh and contemporary look.suse is in a constant flux of innovation and this we call infinity. it is our key visual concept and may be applied to all brand touchpoints,such as photography, motion and ui elements, to name a few. <img width="7398" height="4162" width_o="7398" height_o="4162" data-src="https://freight.cargo.site/t/original/i/34e0e4efb8560e4504b44291a9d328664000c23d0aa92234bf2b120a16826713/SUSE_web.jpg" data-mid="101658321" border="0" src="https://freight.cargo.site/w/1000/i/34e0e4efb8560e4504b44291a9d328664000c23d0aa92234bf2b120a16826713/SUSE_web.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8724807cc099dea3e35a5f18626965ff2bb94931a3a8967d81c1a38967445035/Mobile_Linkedin_Ads.jpg" data-mid="101517288" border="0" src="https://freight.cargo.site/w/1000/i/8724807cc099dea3e35a5f18626965ff2bb94931a3a8967d81c1a38967445035/Mobile_Linkedin_Ads.jpg" /> <img width="5364" height="3017" width_o="5364" height_o="3017" data-src="https://freight.cargo.site/t/original/i/8b689e813e5323d3d61d33438896ed01820cbf49a2bb3760b359f23ca737bb03/thisisengineering-raeng-uxnaFnZBjhk-unsplash.jpg" data-mid="101520981" border="0" src="https://freight.cargo.site/w/1000/i/8b689e813e5323d3d61d33438896ed01820cbf49a2bb3760b359f23ca737bb03/thisisengineering-raeng-uxnaFnZBjhk-unsplash.jpg" /> <img width="5364" height="3017" width_o="5364" height_o="3017" data-src="https://freight.cargo.site/t/original/i/4e390ab4bbe9220cec157a8439cbb9f2e6327c618aa4359d9f4a5dd8d5b29019/Doppel.jpg" data-mid="101521579" border="0" src="https://freight.cargo.site/w/1000/i/4e390ab4bbe9220cec157a8439cbb9f2e6327c618aa4359d9f4a5dd8d5b29019/Doppel.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0d7f8e6006fb03c11c901309f9920628573c82517ae042d97c0a0be405b864d4/Billboard_Landscape.jpg" data-mid="101518105" border="0" src="https://freight.cargo.site/w/1000/i/0d7f8e6006fb03c11c901309f9920628573c82517ae042d97c0a0be405b864d4/Billboard_Landscape.jpg" /> https://alisahellwege.cargo.site/digital-learning-during-a-pandemic Mon, 15 Mar 2021 14:57:55 +0000 Alisa Hellwege – UX und Brand Design https://alisahellwege.cargo.site/digital-learning-during-a-pandemic digital learning during a pandemic SECTOREducation PARTNER artop Institut, Bianca Franz, Maja Cerning, Pia Braun ROLE UX ResearcherTOOLSContextual Inquiry after Karen Holtzblatt back story: let's tell it like it was; the end of our education at the artop institute coincided with the beginning of the global pandemic. the original plan to ask pub owners and event oganisers about their registration of music licenses in the corresponding portal suddenly felt very wrong and irrelevant. in the new 100% remote situation, we met between zoom calls, bridging help forms, homeschooling sessions and virtual wine tastings, threw our original topic out the window and decided that our final project should be a contemporary documentation and analysis of the user group whose experience at that time, apart from short-term praise in the headlines, remained completely unnoticed: the teachers. we did a mini-workshop to find our central research question: how do teachers get knowledge about the actual and individual knowledge of the students during th lockdown? PHASE 1:&nbsp;Recruiting once we had our research question, we narrowed down our user group. We assumed that students in grades 4 to 6 are on the cusp of digital independence, so we focused on teachers in grades 4 to 6 across all types of schools. then we started recruiting the probands. with a screening questionnaire, we filtered the teachers who were relevant to our research question. biggest learning: teachers are very sensitive about privacy and were worried about being put in a bad light in this context. <img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/285e2182650258d3ab7bb1d4891a810ff52a2f560ce87430afdc633d4bde0e12/Digitales-Lernen_Fragebogen-copy.jpg" data-mid="102203271" border="0" src="https://freight.cargo.site/w/1000/i/285e2182650258d3ab7bb1d4891a810ff52a2f560ce87430afdc633d4bde0e12/Digitales-Lernen_Fragebogen-copy.jpg" /> PHASE 2: Interview Guide in the meantime, we worked to gain a common understanding of the issue. we assumed that the biggest pain point was the new situation of asynchronous communication. also we created the interview guide. we focused on workday during lockdown, technical requirements, actual teaching and experiences with the new way of communicating. <img width="1366" height="2028" width_o="1366" height_o="2028" data-src="https://freight.cargo.site/t/original/i/7663472655405cac0cf1bb5c252e58d8763731b8cd8460377760c5eaecf5b641/DigitalesLernen_Leitfaden.jpg" data-mid="102208011" border="0" src="https://freight.cargo.site/w/1000/i/7663472655405cac0cf1bb5c252e58d8763731b8cd8460377760c5eaecf5b641/DigitalesLernen_Leitfaden.jpg" /> PHASE 3: Conducting Interviews we conducted 4 remote interviews of 60 minutes each. the participants gave us a tour of their daily work and told us more about the context of their teaching. our first quick learning was that every teacher has to design digital learning individually and the participants were very grateful to have someone just listen to them for a change. PHASE 4: Interpretation Sessions via miro and zoom, we conducted interpretation sessions after each interview to consolidate contextual information. each 60min interview resulted in 2h interpretation session in total: 390 Post its <img width="5697" height="3201" width_o="5697" height_o="3201" data-src="https://freight.cargo.site/t/original/i/1bc27caf450cf1f57ebca758b2bab9a69cfe6869f5611cc20139c0c5c393ba0d/InterpreatationSession_large.jpg" data-mid="102228232" border="0" src="https://freight.cargo.site/w/1000/i/1bc27caf450cf1f57ebca758b2bab9a69cfe6869f5611cc20139c0c5c393ba0d/InterpreatationSession_large.jpg" /> PHASE 5: Affinity Diagram lorem ipsum <img width="5697" height="3201" width_o="5697" height_o="3201" data-src="https://freight.cargo.site/t/original/i/29204220f713f140f75064adb923e45dc70a408d33d46a906c00a9e4ab5d02ef/Affi_large.jpg" data-mid="102228114" border="0" src="https://freight.cargo.site/w/1000/i/29204220f713f140f75064adb923e45dc70a408d33d46a906c00a9e4ab5d02ef/Affi_large.jpg" /> CONCLUSION as a conclusion of our contextual inquiry we drew 5 hypotheses, which we see as fields of action for potential social design: Hypothesis 1teachers prioritise the curriculum responsibilit over the pedagogicalresponsibility. Hypothesis 2there is zero investment in the digital transformation of the teaching profession. Hypothesis 3the school headmaster does not understand her- or himself as a leader. Hypothesis 4the ministry of education is not enabled to react to crises. Hypothesis 5teachers don’t think user-centered. https://alisahellwege.cargo.site/whoohoo Wed, 03 Mar 2021 14:16:18 +0000 Alisa Hellwege – UX und Brand Design https://alisahellwege.cargo.site/whoohoo whoohoo AGENCY MetaDesign 2018 ROLE Design Director AWARDS ︎︎︎ Red Dot Award, ︎︎︎ German Brand Award client: as a personnel service provider, whoohoo places professionals in the engineering industry. whoohoo stands for change in the market and a new, human form of working. task: development of a new brand, including repositioning and experience.we developed the new brand in sprint phases of analysis, strategy, design and implementation according to the human centered branding framework. &nbsp; &nbsp; perfection is when what belongs together comes together. this applies to strategic positioning and the right design as well as to the right job and the best specialist. we positioned the personnel service provider whoohoo in such a way that its external image is fundamentally different from that of other personnel service providers. digital, courageous, and always different. the whoohoo design concept is a direct translation of the&nbsp;︎︎︎&nbsp;brand story. The variety of the colours embodies traits such as creativity and imagination. and it stands for the courage to go down unconventional paths. compare them with their direct competitors and you will quickly see: they’re different and they leave prevailing industry dogmas in the dust. &nbsp; &nbsp; <img width="3600" height="2600" width_o="3600" height_o="2600" data-src="https://freight.cargo.site/t/original/i/038a42d39174dc1936898fd29375786d2f70fb23a9bcc3a24b4eba3297da125c/Whoohoo2.jpg" data-mid="101661956" border="0" src="https://freight.cargo.site/w/1000/i/038a42d39174dc1936898fd29375786d2f70fb23a9bcc3a24b4eba3297da125c/Whoohoo2.jpg" /> ︎︎︎on the website, the building block elements navigate through the page. geometry, fun discovery, and with an active, confident tone of voice dominate the user experience. <img width="2122" height="1415" width_o="2122" height_o="1415" data-src="https://freight.cargo.site/t/original/i/557016d8e9d2d1d7096f375f595f95419c13b82b056a51bbcc930ee2ef64668d/Whoohoo3.jpg" data-mid="101661957" border="0" src="https://freight.cargo.site/w/1000/i/557016d8e9d2d1d7096f375f595f95419c13b82b056a51bbcc930ee2ef64668d/Whoohoo3.jpg" /> ︎︎︎the brand can be personal/approachable with cutouts, puristic/direct with geometric forms, or playful/creative with illustrative graphics. <img width="7304" height="5464" width_o="7304" height_o="5464" data-src="https://freight.cargo.site/t/original/i/e976aaa1670ff43ab03bbd57f2431c8e16e27412d693df49ea4b0008df8a07e0/Whoohoo4.jpg" data-mid="101661958" border="0" src="https://freight.cargo.site/w/1000/i/e976aaa1670ff43ab03bbd57f2431c8e16e27412d693df49ea4b0008df8a07e0/Whoohoo4.jpg" /> ︎︎︎the colorful, geometric pattern always surprises in places that might otherwise come across as rather sober. &nbsp; &nbsp; ︎︎︎small animations support the overall brand experience. <img width="6217" height="4724" width_o="6217" height_o="4724" data-src="https://freight.cargo.site/t/original/i/5697656a7bcc549f071eed4ec9eab24c4345bed20942d6cf9466b824015fc9e1/Whoohoo6.jpg" data-mid="101661959" border="0" src="https://freight.cargo.site/w/1000/i/5697656a7bcc549f071eed4ec9eab24c4345bed20942d6cf9466b824015fc9e1/Whoohoo6.jpg" /> ︎︎︎as an employer, whoohoo also sees itself as an empathetic companion, providing the best start on day one with a starter kit. <img width="4800" height="3570" width_o="4800" height_o="3570" data-src="https://freight.cargo.site/t/original/i/0ae8baa8045cbe23ab2d679e5c0e847e3967798185cb0227f7544000f33446ed/Whoohoo7.jpg" data-mid="101661960" border="0" src="https://freight.cargo.site/w/1000/i/0ae8baa8045cbe23ab2d679e5c0e847e3967798185cb0227f7544000f33446ed/Whoohoo7.jpg" /> ︎︎︎for a coherent brand experience, we have developed a brand portal where all employees and service providers can experience the brand for themselves and are given all the tools they need for further expansion. https://alisahellwege.cargo.site/backstage Wed, 03 Mar 2021 14:16:18 +0000 Alisa Hellwege – UX und Brand Design https://alisahellwege.cargo.site/backstage backstage areain this area, my biggest groupies get access to exclusive content via a secret code word. if you ask nice, you might get one. ︎ <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/462c4247a61d9d00353ea155831a3b96d08087c66490294b3ed938cfba7b4e47/Wireframe_Teaser.png" data-mid="103086131" border="0" src="https://freight.cargo.site/w/1000/i/462c4247a61d9d00353ea155831a3b96d08087c66490294b3ed938cfba7b4e47/Wireframe_Teaser.png" />digital offer folio UX RESEARCH, UX DESIGN <img width="6667" height="3750" width_o="6667" height_o="3750" data-src="https://freight.cargo.site/t/original/i/c74db91f02e2d4d029474bc10f23149f7aff708ead8e8e56a01edc47e7eac992/Lidl_EB_.jpg" data-mid="103743695" border="0" src="https://freight.cargo.site/w/1000/i/c74db91f02e2d4d029474bc10f23149f7aff708ead8e8e56a01edc47e7eac992/Lidl_EB_.jpg" />die möglichmacherEMPLOYER BRANDING